With heavy hearts, we share the passing of Victor Perry, the beloved founder of The Breast Form Store. More than just a business owner, Victor was a friend, a mentor, and a champion for the cross-dressing, trans, and gender-expressive communities. His passion wasn’t just about building a company — it was about creating a safe, welcoming space where people could feel seen, valued, and supported.

Victor’s kindness was legendary. He always had a warm smile, an encouraging word, and a genuine interest in the people around him. Whether it was through a heartfelt conversation, a thoughtful gesture, or simply the way he made everyone feel at home, he touched so many lives in ways that can never be measured. Many of our clients will remember his soft-spoken voice and chuckle, whether visiting The Breast Form Store in person or calling to the office.

Victor was also incredibly proud that The Breast Form Store was one of the first businesses to be exclusively dedicated to gender confirmation and gender expression. He believed deeply in the power of education, honesty, and support, ensuring that customers had access to the best possible information and products to help them in their journey. Victor believed that every person who connected with The Breast Form Store should be treated with respect and understanding. His dedication to education and integrity set a standard that remains at the core of The Breast Form Store today, and we are proud to carry on his legacy.

Since stepping back in the 2010s, Victor’s vision has been carried forward by his son and son-in-law, who continue his work with the same dedication and love that he poured into it from the start. His legacy isn’t just in the business he built — it’s in the countless friendships, connections, and lives he enriched along the way.

We know that many of you have your own cherished memories of Victor, and we invite you to share them in the comments. Let’s celebrate his life, his kindness, and the lasting impact he had on all of us.

Our hearts are with Victor’s family, friends, and everyone who had the privilege of knowing him. We are forever grateful for the time we had with him and will always honor the incredible person he was.

Rest easy, Victor. Your kindness and vision will always be part of our community.